Executive Summary — CrossFit Torian
Auto-generated headline insights from the latest data
Business Health
A weighted composite score benchmarking this business against industry averages across six financial health dimensions over the last 12 months. Use this to get a quick read on overall health and spot which areas need attention.
out of 100
Calculating...
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55 · Fair
75 · Healthy
100
Revenue & Profit Trends
Monthly revenue versus total costs, and the resulting net profit or loss. Use these to see whether the business is consistently covering its costs and whether the trajectory is improving or deteriorating.
Monthly Net Profit / Loss — Rolling 18 Months
Monthly Revenue vs Total Costs — Rolling 18 Months
Cumulative Net Profit & Net Margin Trend
This graph shows how net profit accumulates across the year while also tracking net margin as a percentage of revenue. The cumulative profit line shows whether the business is building profit over time, while the net margin trend helps identify whether that profit is becoming stronger or being diluted by costs. Ideally, cumulative profit should rise steadily while net margin remains stable or improves.
Revenue Breakdown
Where the money comes from — revenue by category over the last 12 months.
Revenue Composition — Last 12 Months
Cash in Bank
Monthly closing bank balance with trend analysis. Shows how cash position has moved month to month.
Month-on-Month Cash Movement
Key Performance Indicators — FY Comparison
Total-line financial metrics for the current financial year versus the prior full financial year.
Financial Year Trend — Revenue, Costs, Net Profit & Margin
Expense Breakdown
Where the money goes — top expense categories by total spend over the last 12 months, operating expense ratio over time, and a full breakdown of every expense line by month.
Top 5 Expense Categories — Last 12 Months
Expense Composition — Last 12 Months
OpEx Ratio (Total Costs / Revenue %)
Wage-to-Revenue Trend
Wages and superannuation as a percentage of revenue each month. Industry benchmark is around 35%. A rising trend signals overstaffing or declining revenue that needs attention.
Monthly Wages + Super as % of Revenue
Monthly P&L Detail
The full line-item profit and loss statement for every month.
Cost Line Alerts — Month-on-Month Spikes
Automatically detected expense lines that jumped more than 50% from one month to the next on amounts over $500. Use this as an early warning system to catch cost blowouts or billing errors.
Staff Expenses
Discretionary purchases made by staff, broken down by category and month. Sourced from the staff expenses tracker spreadsheet.
Monthly Staff Spend by Category
Sales & Membership Dashboard
Membership sales performance, staff leaderboards, cancellation analysis, and growth trends. Data sourced from the monthly sales reports spreadsheet.
Membership Overview
Active members and composition from the weekly Wodify membership scan (staff & 7-day passes shown separately); holds direct from Wodify; status and overdue counts from Wodify.
Total Active Members — Trend
Monthly HoldsDistinct members on hold during each month — Wodify (form-based history before Jul 2026)
New Members vs Cancellations — Last 12 MonthsPaying memberships only — casual passes, free & staff excluded
Members by Membership Type
Cancellation Insights
Analysis of member cancellation form responses — reasons, satisfaction ratings, and qualitative feedback. Data sourced from the membership cancellation Google Form.
Cancellation Reasons — All Time
Monthly Cancellations by Reason — Last 8 Months
Key Insights & Recommendations
Auto-generated observations and actionable recommendations based on the data.